Branding Guide
Colors
Inspired by Martin Luther’s Seal
The Heart
The Field
The Rings
The Leaves
The Heart
“The heart should stand in the middle of a white rose. This is to show that faith gives joy, comfort, and peace—it puts the believer into a white, joyous rose. Faith does not give peace and joy like the world gives (John 14:27). This is why the rose must be white, not red. White is the color of the spirits and angels (cf. Matthew 28:3; John 20:12).” - Martin Luther
Fonts
Heading 1
Paragraph 1 looks like this. This size font is best for phrases, subtitles, and short sentences. Bold and italics.
Heading 2
Paragraph 2 looks like this. This size font is best for descriptions and full paragraphs. Bold and italics.
Heading 3
Paragraph 3 looks like this. This size font is best for descriptions and full paragraphs when space is limited. Bold and italics.
Heading 4
Monospace does NOT consistently look like this. This font is typically used for coding because of its uniform letter size and spacing. It will take on a different appearance depending on the content block. NO bold or italics. 
The Field
“This rose should stand in a sky-blue field, symbolizing that a joyful spirit and faith is a beginning of heavenly, future joy, which begins now, but is grasped in hope, not yet fully revealed.” - Martin Luther
The Logo
Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The Rings
“Around the field of blue is a golden ring to symbolize that blessedness in heaven lasts forever and has no end. Heavenly blessedness is exquisite, beyond all joy and better than any possessions, just as gold is the most valuable and precious metal.” - Martin Luther
Mission & Vision
Mission
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Vision
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The Leaves
Martin Luther’s first drawings of the seal in 1520 were in black ink, but printers began to add the colors as he described them in his letter to Lazarus Spengler in 1530.